Twitter has become an important tool for quickly communicating a message to a group of people. It is a useful micro-blog for quick updates containing limited number of characters and a great platform for keeping people informed what you are up without the need to craft an entire blog on a particular subject. As well as, an ideal way for social messaging with the ability to follow people and have followers to allow online engagement.
In the planning industry, twitter is an ideal way to engage with a wider audience and keeping people up to date on latest developments in the area. It is a perfect way to have an online consultation on a particular planning development, allowing people to provide feedback and engage with planning developers and planning consultants.
Micro-blogging is useful for planning developers and planning consultants, a quick tweet telling people what new schemes you are doing and what they entail provides a good base for news reporting.
Quick responses, allow people to ask all sorts of questions regarding traffic, parking, the number of dwellings a particular scheme will have. Twitter search feature can be a good way to track trends or keep up with a particular subject. It keeps people in the loop concerning the progress on planning applications or if public consultations or workshops will take place in the area. Twitter, is a useful way for people to track down news.
Twitter gives the ability for people to voice their opinions and find out what people really think. The localism bill which will hand power from central government to local councils and neighbourhoods, as part of the government’s ‘Big Society’ will give people a greater voice concerning planning developments in their area. Social media sites like Twitter, has the ability to find not only supporters, but ‘silent supporters’ for your scheme, people who feel comfortable participating online rather than facing outspoken people at public consultations.
Twitter, gives the chance for the planning industry to become involved with politics. Politicians and local councillors have increasingly turned to social media sites like twitter. This provides an excellent platform for the public, planning developers, planning consultants, politicians and local councillors to engage on one platform.

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