Meeting Place Communications ran a successful campaign of
supporter recruitment and stakeholder engagement to secure planning consent for
the regeneration of a key town centre brownfield site. The proposal was for an
Odeon digital multiplex, an 80 bed Premier Inn hotel and a range of family
eateries, cafes and bars all within a landscaped riverside setting.
A rival
development for a superstore and multiplex cinema was being proposed for
another site in the town. Through a program of rigorous supporter recruitment
on the ground, including exhibitions and displays in town centre shopping
malls, deployment of our ViewPoint online consultation tool incorporating
social media, and extensive stakeholder and political engagement, Meeting Place
Communications won round the overwhelming majority of public support, with over
2,000 individual expressions of support registered from Trowbridge residents.

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