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Thursday, 16 February 2012

Planning success brings cinema to Trowbridge


Meeting Place Communications ran a successful campaign of supporter recruitment and stakeholder engagement to secure planning consent for the regeneration of a key town centre brownfield site. The proposal was for an Odeon digital multiplex, an 80 bed Premier Inn hotel and a range of family eateries, cafes and bars all within a landscaped riverside setting.

A rival development for a superstore and multiplex cinema was being proposed for another site in the town. Through a program of rigorous supporter recruitment on the ground, including exhibitions and displays in town centre shopping malls, deployment of our ViewPoint online consultation tool incorporating social media, and extensive stakeholder and political engagement, Meeting Place Communications won round the overwhelming majority of public support, with over 2,000 individual expressions of support registered from Trowbridge residents.

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